Build your sales confidence, up level your fashion knowledge, learn the insider tricks of the retail fashion business from a fashion expert and insider. Grow within a fashion brand or start your own Styling business....
Your Next Level awaits you!
This program is for you if...
👉 You have the potential to be a great salesperson but lack confidence.
You want to acquire skills necessary to grow in a retail brand but have not received formal or a limited amount of training.
👉 You aspire to become a manager in a specific division but there is no training offered or the training is inconsistent.
; 👉You are eager to professionally help others to enhance their style but lack the knowledge to make recommendations that may complement their body type, skin tone, and personality.
;👉You wish to quit your day job to run a boutique or business as a stylist, but don’t know how to accomplish this.
;👉 You are unsure about how to prepare for an interview, so don’t perform well and lose many job opportunities due to your lack of interview skills.
I have been there myself working for a brand and having the desire to be able to work full time but not able to quit. I have also worked for brands where my training was substandard and growth was not possible. I can sense your frustration and I’m here to help you find your passion. I will support you to achieve your dream of a great job in the fashion and customer service industry, or start your own business!
Hi, I’m Donita Taylor
I am a Women's and Men's Fashion Stylist. I currently run an online women's fashion store named Axariya's Closet that offers styling for women and men since 1999 and online women's fashion since 2013. I have been a stylist for 23 years and have worked as a fashion stylist and executive for brands like Kate Spade, Guess, The Gap, Ann Taylor, Victoria's Secret & Pink, Bath and BodyWorks, Oak and Fort, Nordstrom and many more. I provide online and in person styling in my free time. I guess you could say I'm Obsessed with Fashion!
I am an expert in the Fashion Industry. I decided to create a Fashion Academy after creating and implementing many training programs for some of the brands listed above. After training thousands of sales associates, store managers and district managers and turning underperforming stores, districts and sales associates from under performers to rock stars by honing in on their potential I decided to share my knowledge. This training has catapulted many careers including my own and is a proven method of success. I give you the tools you need to win..you bring the confidence!
The question you need an answer to is “How do I achieve these goals”?
This program entails no prior experience in the customer service industry, retail fashion business, or new business establishment. This program offers 10 modules that will help you turn from a novice into a well-rounded expert. This system involves easy to follow lessons and practical instructions which will you can put into practice immediately.
"I wasn't sure which role to be in on my career path but after taking this course I feel more confident about my leadership and realized I LOVE visual merchandising, and now I'm working towards becoming a Regional Visual Merchandising Manager!"
- Daleia R.
The Retail Fashion Academy is a tailor-made online easy to follow the program, that will walk you through every single step of the process of breaking into the retail fashion and customer service industry. Gain permanent self-confidence that will catapult you into the next level of your professional career.
This program provides you with the blueprint, support, and tools necessary to excel on the path of success. The modules included in this lesson will teach you practical theory that will empower you to be consistent in your service approach regardless of the situation.
“I took the retail fashion academy program to become a visual merchandise manager and learned a wealth of useful knowledge. I received mentorship from Donita for my interview, and realized that following her interview prep steps significantly boosted my confidence”.
In the first module, we will review the steps necessary to get prepared for an interview. After reviewing, we will transition into what steps to take once you get through your first interview. The steps we cover help build your confidence and prepare you for various steps of the interview stage. By end of this module, you will possess a good understanding of what goes on from the employer side, how to tackle any tricky interview questions, and how to give an interview for a position at a retail brand.
"I have been working in retail as a store manager for 10 years and felt stagnated in the same position until a friend referred me to take this course. I was apprehensive but it meaningfully built my skills and was indeed the best choice for me.
I was able to curtail some bad habits, improve my coaching by focusing on my team's selling behaviours, and linking them to the stores and individual results.
I forgot how fun this could be after being in the industry for so long. With my store sales results soaring, I am now training to become a district manager!"
In the second module, we will review basic customer selling skills and adopt our way to teach advanced selling. We will start with a simple greeting using ice breakers and proceed towards asking the right open-ended questions to gain customer trust through building a rapport.
In advanced selling, you will practice the skills you learned up until this point and now pivot to managing multiple customers.
This module is also great for starting your own business as a stylist, especially when it focuses on building business through understanding the customers’ needs and pulling the right apparel and accessories. In a retail setting, this is a refresher to setting up your teams selling behaviours so that they meet and exceed their KPI’ goals, resulting in greater overall store success
Module 3: Explains How to Understand and Analyze Your Business Performance
In the third module, we will review the Key Performance Indicators (KPIs), learn the skills necessary to understand your business, and link selling behaviours to results. For sales people, the crucial part of their growth is understanding the customer, pace of the store, and behaviours necessary to surpass goals. For leadership, the KPI’s help you efficiently coach to selling behaviors (leaving the presumption behind), and focus over what is going to help you meet and surpass your store's goals.
In module 4, we will review advanced selling techniques; these tools help you use the combined skills you learned in the first 3 modules and perfect the art of selling.
In module 4, we will review advanced selling techniques; these tools help you use the combined skills you learned in the first 3 modules and perfect the art of selling.
In module 5, we will review what is visual merchandising, how it is prepped and executed within a store. Retail stores usually have a visual merchandising plan to ease shopping experience, help customers navigate throughout the store, and tells a story to direct the customers’ buying decisions. This module explains the process from prep to execution, the why’s behind decisions, and how to overcome visual obstacles that may be present during the prep or execution stage.
Module 6: Explains What Is Logistics and How It Affects Your Store? We will also review the role of the operations manager and what logistics they may oversee to ensure that company policies and procedures are rightly enforced.
In module 6, we will review what is operations and logistics, and how it affects a business? We will also review the role of the operations and logistics manager within a store’s hierarchy.
Module 7: Explains the Division of Responsibilities Within A Retail Fashion Setting. This overview will provide you further clarity by tapping into your passion, and help determine what role would be suitable for you.
In module 7 we will review the in-store and in-field retail hierarchy. This module will give you an overview of the divisions of responsibilities. In leadership essentials, we will take a deeper look into what each key role is, and how it will help you determine the right fit for you.
Module 8: Explains the Body Type Series and How to Use Your Knowledge to Help Customers Purchase Products That Will Enhance Their Body Type. You will learn how to hide or complement the body parts that the customer may not be keen on highlighting. We will also uncover customer personality, occupation, likes, and dislikes, and teach you how create a wardrobe accordingly.
In module 8 we will review my body type series. Proven to be a successful tool for stylists, this module will show you how to flatter, hide, or manipulate the body through apparel. We take a deep dive into how to leverage your knowledge as a stylist, and use it for sales growth in retail or your business.
Module 9: We Will Review Business Clarity. In this module, you will assess your passion and learn the fundamentals of starting your own business. You will review organization, products and services, and align your passion for establishing a successful business.
In module 9 we will review the fundamental steps you must take to establish a successful styling business, and learn tips to take it to the next level. You will also learn how to be organized to run a profitable business using the skills learned in this program.
Module 10: We Will Review Social Media and Marketing Practices for Your Business. We will learn what is needed to create your SEO website, how to target your audience, and what to do for business growth.
In module 10 we will use all the tools we have learned throughout this program, and use our new knowledge to leverage social media and your website, if you decide to have one. We will also learn steps necessary to create an SEO and social media strategy, and devise a strategy for profitability and business growth.
ARE YOU READY TO CHANGE YOUR LIFE?
With a new day comes new strength and new thoughts
" While you work for someone else, work your side hustle and build your styling business"
"One is never over-dressed or under-dressed with a little black dress"
"Don't stop when you're tired stop when you're done"
"Style is a way to say who are you without having to speak"
"Success doesn't find you, you have to go out and get it"
Module 1 explains what you need to consider when doing a personal style analysis.
In module 1 we review the personal style analysis which helps you to figure out what you need to know about your clients in order to optimize your selection process for your clients.
Module 2 explains body types and how it is an integral part of your consultation process, how it affects the selection process and how to identify different body types.
In module 2 we review various body types for men and women alike, how to tell what their body type is and how to dress that specific body type to ensure the clients best features are accentuated and alternatively flatter or hide the body parts that your clients do not feel comfortable with.
Module 3 explains the process of becoming a well rounded fashion stylist and expert in a fashion retail brand and parlaying that to becoming an entrepreneur and owning your own business as a fashion stylist.
In module 3 we review what are the steps to learning fashion from entry level position in a retail fashion brand to owning your own business as an image consultant. What does it look like to grow and how long should you anticipate learning the business before branching out on your own.
Module 4 explains the service packages that you can offer to your potential and existing clients and how to price them. We also review what to consider when developing a pricing strategy.
In module 4 we review how to come up with the pricing structure for your styling services, give examples of existing pricing strategies to ensure you can create a profitable business.
Module 5 explains how to become organized as you transition from employee to entrepreneur and working for yourself full time.
In module 5 we review the steps necessary to keep yourself organized as you transition into working for yourself full-time. You are provided with the steps you need in order to be successful. A part of this program includes support mentorship and additional guidelines to support you at whatever stage you are in in your business.
Module 6 explains what is social media marketing and the various platforms available for business owners to use based on their target audience.
In module 6 we review the different social media marketing strategies and how to know which platforms you should be on based on your target audience. We review what each social media platform provides as an overview and how to create an avatar of your ideal target audience.
Module 7 explains what is search engine optimization and how to leverage it as a business owner.
In module 7 we review what search engine optimization is, otherwise referred to as seo. We review how to source an agency to provide you with seo support or how you can apply seo to your business yourself. We discuss what a niche is how you can use that to help you with your seo keywords.
Module 8 explains the various platforms you can use to create your website.
In module 8 we review various platforms that will help you launch your website. We review alternatives if you opt out of having a website and pursue the route of curating a Blog. We review things to consider to help you grow and scale your brand as well as start up costs to consider before starting your own business.
Module 9 explains the different options you need to think of before starting your business and after your business starts to turn a profit and you decide to scale.
In module 9 we review the different topics you need to assess before starting your business by creating a business plan and also by reviewing all the costs associated with opening your business. We also cover what to do once your business starts to scale, from hiring additional help onwards
Mentorship is included in this program. Internships are available at Axariya's Closet for students that score a high GPA within this program.
